Experiencing terroir in a new way
Experiencing terroir in a new way
Great wines can only come from great sites. Our goal is to produce sustainably characterful wines which truly reflect their origin, their terroir.
To experience our unique terroir no matter where you are, we developed a new, interactive concept: nine videos tell the peculiarities of each site by combining technical information’s and emotional pictures. You will be able to access them by scanning our QR code on the back label of our wine as well as in our website and on our YouTube channel.
Packaging explains terroir
With the upcoming change of vintage, the contour lines of Kurtatsch, Glen and Mazon are shown on the front label of the wines from the TERROIR line. For each wine, the specific contour line is highlighted in gold or red. In addition, with the altitude scale on back label you can find out precisely in which level our CRU wines come from. Through this innovation we can show our appreciation for the terroir and our “Vineyard by Vineyard. Wine by Wine.” philosophy once more.
Special Feature: scan the QR code on the back label and discover the video of the respective vineyard site!